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4.	ARMBRUST, M. A View of Cloud Computing. Communications of the ACM 53.4 (2010): 50-58.
5.	Ehret, M. Business Models: Impact on Business Markets and Opportunities for Marketing Research. Industrial marketing management 42.5 (2013): 649-655.
6.	Stanley, Marc M. Trust and relational embeddedness: Exploring a paradox of trust pattern development in key supplier relationships. Industrial marketing management 42.2 (2013): 152-165.
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8.	Srinivasan, M. Building a secure enterprise model for cloud computing environment. Academy of Information and Management Sciences journal 15.1 (2012): 127-133.
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10.	MOSSBERG, WALTER S. Learning About Everything Under The 'Cloud'. Wall Street Journal - Eastern Edition 255.105 (2010).

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Leading the Revolution [1-57851-189-5; 0-585-33861-2] Hamel, Gary