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1.	Balmer, John T. Corporate brands: what are they? What of them? European Journal of Marketing 37.7 (2003): 972-97.
2.	Economist, B. Business Miscellany. Business Miscellany : Booms, Busts, Blunders and a Great Deal More. , 2006.
3.	Holland, J. Customer Participation in Creating Site Brand Loyalty. Journal of interactive marketing 15.4 (2001): 34-45.
4.	Balmer, SA T. Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation. European Journal of Marketing 40.7/8 (2006): 730-741.
5.	Hatch, Mary Jo J. Bringing the corporation into corporate branding. European journal of marketing 37.7 (2003): 1041-1064.
6.	Tybout, A. Three questions you need to ask about your brand. Harvard business review 80.9 (2002): 80-6.
7.	Knox, S. The six conventions of corporate branding. European journal of marketing 37.7 (2003): 998-1016.
8.	Harris, L. Corporate branding and corporate brand performance. European journal of marketing 35.3 (2001): 441-4.
9.	Gregory, A. Involving Stakeholders in Developing Corporate Brands: the Communication Dimension. Journal of marketing management 23.1/2 (2007): 59-73.
10.	Balmer, John T. Corporate identity, corporate branding and corporate marketing--Seeing through the fog. European journal of marketing 35.3 (2001): 248-291.

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