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Titel:	Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises
Källa:	Journal of the Academy of Marketing Science [0092-0703] Varadarajan, Rajan år:2009 vol:38 iss:2 sidor:1 -22

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Journal of the Academy of Marketing Science [0092-0703] Varadarajan, Rajan år:2009 vol:38 iss:2 sidor:1 -22