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4.	Guilherme, Stanton P. Revisiting the substantiality criterion: From ethnic marketing to market segmentation. Journal of business research 64.9 (2011): 988-996.
5.	Mehta, Paras D. People are variables too: Multilevel structural equations modeling. Psychological methods 10.3 (2005): 259-284.
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8.	Collings,, David G., David G. Strategic talent management: A review and research agenda. Human resource management review 19.4 (2009): 304-313.
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10.	Lievens, F. Organizational identity and employer image: Towards a unifying framework. British journal of management 18.Suppl1 (2007): 45-59.

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International Employer Brand Management [3-658-00455-X; 3-658-00456-8] Christiaans, Lena